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Cunningham Communication, Inc. was a prominent public relation firm in Silicon Valley in the 1980s and 1990s that had many well-known clients in high-tech,〔Fast Company. March 31, 1998. (The Power of Public Relations )〕〔Kawasaki, Guy (1992). (Selling the Dream ), p. 172. (Google Books). Retrieved June 4, 2013.〕 including Adobe, Cisco, Motorola, PeopleSoft, Hewlett-Packard, and the IBM Consumer Division.〔(Cunningham Communication Clients ) (Web archive May 10, 2000)〕 It was founded by Andy Cunningham in 1985 after she left Regis McKenna. Cunningham Communication developed the Momentum Management methodology〔(Momentum Management Methodology ) (Web archive May 10, 2000)〕 that was documented in the book ''Momentum: How Companies Become Unstoppable Market Forces'' by John Volkmann and Ron Ricci.〔(Momentum: How Companies Become Unstoppable Market Forces ) (excerpt). October 28, 2002. Harvard Business School.〕 In 1999, Cunningham Communication was reorganized into five subsidiaries with their own separate brands - Cunningham Public Relations, the Brand Momentum Group, the Momentum Research Group, Cunningham Ventures, and Fifth Gear.〔PR Week, November 22, 2013 (Cunningham set to grab dot-coms ). Retrieved June 4, 2013.〕 The firm was acquired in 2000 by Incepta and renamed Citigate Cunningham.〔The New York Times, July 27, 2000. (THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; 2 Agencies Agree To Be Acquired )〕 After the dot-com bubble burst, the five companies were brought back together under the Citigate Cunningham brand.〔The Holmes Report, February 18, 2001. (Cunningham Announces Layoffs, Restructuring )〕 Andrea Cunningham stepped down from her position as CEO in 2003 to form CXO Communication.〔(New Strategic Communication Firm Formed by Industry Veteran; Andy Cunningham Leaves Incepta to Form Privately Held Consultancy for Business-Critical Communication Assignments. ) (Press release)〕〔PR Week, March 24, 2003. (Cunningham and Incepta part ways after three years ). Retrieved June 4, 2013.〕 Incepta merged with Huntsworth in 2005. In 2009, Huntsworth, merged Citigate Cunningham with Connecting Point Communications.〔(Huntsworth acquires Connecting Point, folds in Citigate Cunningham ), November 3, 2009, PR Week〕 The remnants of the firm are now part of Grayling Communications. == Recognition == * Ranked 412 in Inc. Magazine's 500 Fastest Growing Private Companies in 1991 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Cunningham Communication」の詳細全文を読む スポンサード リンク
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